Kubota Agricultural Machinery India (KAI), the Indian subsidiary of Kubota Corporation, Japan. It has recently posted 35% growth rate in India. Reports quoting recent Tractor & Mechanization Association data said that Kubota sold 10877 units during 2018-19, as against 8036 units in 2017.
As per industry experts it is signaling a massive growth rate of 35 percent, making KAI the fastest growing tractor company in India.
Going by what a senior official at the company has said, KAI believes that India is a strategic market as it foresees continuous growth in the tractor industry.
The Indian subsidiary started their operations in December 2008 in India and since has been constantly expanding its network of connecting farmers from each corner and introducing farm mechanization and deeply committed to the Indian markets for its development in the agricultural sector.
“India is a strategic market for us foreseeing continuous growth in the tractor industry. Achieving this growth rate has re-assured us that we are heading in the right direction. Kubota has earned its position of leadership in global markets due to our superior products and reliability of quality along with service, which is scaling our growth,” said, Akira Kato, Managing Director, Kubota Agricultural Machinery India Pvt. Ltd.
With KAI announces such a phenomenal growth rate, the company has been re-confirmed as it is voyaging in the right direction. KAI has earned its position of leadership in global markets due to its superior products and reliability of quality along with service, which is pushing its growth rate.
Kubota, which was formed in 1890, has been taking utmost advantage of its forward-looking management policies and by implementing innovative Research & Development activities. It has also been making constant efforts to remain on the leading-edge of development and building innovative products.
India is a predominantly world leader in agriculture, with about more than 50 percent of the country’s land used for farming (against a world average of about 11%). Producing enough food for India’s growing population is now becoming a major concern. As the country progresses, the needs and demands for agricultural production to provide the rising Indian population with a reliable food supply and higher yield are increasing every day. Therefore, farmers who once depended on manual labor to tend to their vast fields are now turning to latest machinery in the bid for greater efficiency.
In India Kubota’s current portfolio comprises tractors, rice planters, harvesters and power tillers. Industrial engines have now added to KAI’s product portfolio in India. Its engine range is from 6kW to 157kW. Currently, the most sales volume range is accounted between 19kW to 55kW but the market for the company’s bigger range, over 100kW, has been growing faster.
From October 2020, off-road vehicles and machinery will have to adhere to the new emission norms. Japanese engine maker Kubota Corporation sees this as an opportune moment to get into the Indian market.