THE NEW STORE IS PART OF HARLEY’S PLANS TO EXPAND ITS REACH INTO TIER II AND TIER III CITIES
The idea of Concept store is a scale down dealership. It fundamentally has the business model of Sales service, administration and Merchandise division in a compact environment. For this situation, it is a 3000sq ft store named Warrior Harley Davidson in Kolhapur, Maharashtra. It is divided into a display area, customer lounge, and service setup.
The new concept store will cater to Bike enthusiasts based in Kolhapur and the neighboring region where they can buy and get their Harley Davidson bikes showcased and serviced.
The Concept store will enable the American bicycle producer to open retail outlets with insignificant capital and furthermore grow their compass to Tier II and Tier III urban areas. This will acquire fans living in said urban communities who were shying far from owning such bicycles because of the dealerships being situated far away.
Marc McAllister, Vice President and Managing Director International Markets at Harley-Davidson Motor Company, on the launch of the concept store, stated: “Our concentrate has dependably been on building up the way of life of relaxation motorcycling in India.
We expect the following level of our development to roll in from Tier II and III urban communities and extension to these business sectors is a vital piece of our technique. Our first idea store is a stage a similar way by taking the brand nearer to fans and giving them a chance to encounter the way of life.”
The surprise entry into Tier II and Tier III urban areas should help Harley Davidson support its business which have leveled throughout the most recent year.
Marc McAllister, VP and MD International Markets at Harley-Davidson Motor Company, on the dispatch of the idea store, stated: “Our concentrate has dependably been on building up the way of life of relaxation motorcycling in India. We expect the following level of our development to roll in from Tier II and III urban areas and extension to these business sectors is a critical piece of our methodology.
Our first idea store is a stage a similar way by taking the brand nearer to devotees and giving them a chance to encounter the way of life.”
