Honda’s new premium big bike business will be enabled to offer customers a distinct world class experience and bring in new products in the rapidly growing premium motorcycling market in the country.
Honda recently has launched its first BigWing showroom in Gurugram, India. The Japanese company describes it as an exclusive one-stop sales and service center for premium Honda bikes. This includes the recently-launched Honda CB300R, the GL 1800 Gold Wing and all the other premium models that is bridge between the two.
The company has also said, “BigWing – represented by its silver wing-mark identity – will deliver a differentiated immersive experience and introduce new fun into the fast growing premium motorcycling segment in India”. It looks like Honda is finally giving emphasis to the premium segment. This is why the establishment of a new business vertical means we should be seeing many more exciting products in the future.
Commenting on unveiling of first BigWing dealership in India, Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said: “We are happy to announce India’s first BigWing in Gurugram (Haryana) which will serve as a road map for further expansion of iconic Silver Wing Mark in India.”
Minoru Kato, President & CEO, Honda Motorcycle & Scooter India, said, “Earlier this year, we made a commitment of expanding our premium motorcycle business in India under Honda’s Silver Wing-Mark. Riding on the strong global legacy of Honda’s engineering and design philosophy, Honda BigWing will introduce Indian motorcycling enthusiasts to a new side of Honda providing them with an exceptional personalized experience.”
Honda has also launched a BigWing website, which already has the upcoming 2019 Honda CBR650R listed on it. Bookings for the bike have already started.