Germany’s luxury car manufacturer Mercedes Benz has introduced several new initiatives in India, such as digital services and e-commerce for customers. The company expects that one-fourth of its sales in the local market will be done through online booking as customers are giving more attention to digital search in their purchases.
Announcing these customer-centric new initiatives here, Mercedes-Benz India chief Martin Schwenk said on Tuesday that the digital initiative aims to make car buying as easy as ordering food online. He said that with these initiatives, we expect 25% of our sales to come from online bookings by 2025. You can visit website here.
The company has announced the launch of an e-commerce platform to increase digital connectivity with new and second-hand (pre-owned) cars in India. The e-commerce solution for second-hand cars has been launched on Tuesday and the service for new cars will be introduced on January 1.
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He said that Mercedes-Benz India welcomes the new foreign direct investment (FDI) policy of the government. This helped the company decide to launch its own e-commerce initiative. This initiative is for a wide range of new cars, second hand cars and their associated accessories. Mercedes-Benz has stated that the Mercedes Me Connect and e-commerce platform in India will bring a new change in the customer experience.
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The company has said that these initiatives are in line with the security of personal information of customers and the rules for FDI in India. The company has said that the e-commerce platform will be for both new and already used types of cars. Mercedes’ e-commerce platform for older cars (already being used) was launched on Tuesday. On this, the facility of information and purchase of new cars will be operational from January 1.
Schwenk said that we believe this initiative will greatly facilitate our customers. This will add more efficiency to our supply chain links. Similarly, the company’s Mi Connect app will connect cars and car showrooms with the company’s smartphones. It will have facilities such as Mercedes on-board diagnosis and adapter solutions, cloud connectivity and virtual internet based support services.